Hello, I’m Jen.
As owner and designer at Jen Gunderson Design, I bring creativity and technical expertise to projects across the design spectrum. I help my clients share ideas effectively through thoughtful and well-informed design.
I love to work with people who are passionate about making our community strong by building innovative businesses and non-profits — people who want to put excellent and well-designed information into the world. Whether it’s a reference book, an annual report, or new business materials for entrepreneurs, the design can make or break the success of any project.
Have a project?
I would love to help you out!
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LOGO & BRANDING
I favor a clean approach to logo design that is simple, intentional, balanced, and free of clutter. I develop brand systems that include coordinated color palettes, typography, and graphic styles, ensuring ease of use across all materials.
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PUBLICATION
I create long-form printed materials that are visually engaging and easy to navigate, using thoughtful typography, effective spacing, and a clear hierarchy of elements.
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BOOK
I collaborate with authors and publishers to design book covers and interiors across various genres, from fiction and poetry to scientific field guides and art books.
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ILLUSTRATION
I design vector illustrations, ranging from simple to complex, including scientific figures and graphs, infographics, maps, patterns, and icons.
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ENVIRONMENTAL
I explore both indoor and outdoor spaces to effectively convey information that is both legible and engaging. My environmental design services can include interpretive panels, museum exhibit graphics, and signage.
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POLITICAL CAMPAIGN
I develop design packages for political candidates that feature a logo, color palette, and typography that reflect the candidate's values while resonating with the target audience. Additionally, I create signage, flyers, mailers, and social media graphics, tailored for campaigns.